Flo
For Flo, we focused on fluidity on spaces between entrepreneurs and spaces. Using smart contracts, entrepreneurs can easily rent different spaces to see what’s working best for their business to thrive.
We worked in a team of four, all specialized in are own field. I conducted in-depth market research through surveys, interviews, desk research. After collecting the user insights I executed research methods such as brainstorming and having a creative session with the target group.
With this valuable input we could start the ideating phase of creating new features: matchmaking tool, AI flo agent and a proper map. Furthermore, I pitched in front of stakeholders to obtain funding by showing the design process, business model, product roadmap, the prototype and digital marketing strategy.
Community
For Flo we focused on community building where local entrepreneurs could share their rental spaces to reduce rental costs. Also, entrepreneurs could share their knowledge and support eachother. We pitched this idea to stakeholders concerning the entrepreneur side.
Fluidity
Inspired by the fluidity of things, flo offers the possibility of bringing dream business to life without having to worry about stressful things and promote connections and knowledge exchange between businesses and people.
Adding to that: Flo is created by UX designers. Our main focus was on developing a top-tier user-centered product aimed at delivering the ultimate experience for local entrepreneurs in their search for a space.
Process
For this project, we followed the Design Thinking Model, beginning with a strong focus on understanding the real problem behind Barcelona’s unused spaces. I always approach a project with the mindset: fall in love with the problem, not the solution.
To build this foundation, we conducted research to explore why so many spaces remain vacant and how this affects both the community and local business owners. Based on our insights, we created personas and user journey maps to define the needs, frustrations, and motivations of our target users. A key focus area that emerged was the lack of community connection experienced by business owners who were actively seeking more engagement and collaboration opportunities.
With a clear problem definition, we moved into the ideation phase, sketching and developing both low-fidelity and high-fidelity prototypes grounded in our research findings. We then tested these prototypes with users and iterated rapidly to refine the solution and deliver the best possible digital experience.
